A long, interesting study on how IA is reshaping how user search on the web. People still mostly rely on Google to search, out of habit. But AI tools like ChatGPT and Gemini are starting to change that, especially when they help users skip long research tasks. AI isn’t replacing search, but it’s slowly becoming part of how people look for information.
How AI Is Changing Search Behaviors (17min) By Kate Moran, Maria Rosala and Josh Brown at NN/G. https://www.nngroup.com/articles/ai-changing-search-behaviors/
https://www.nngroup.com/articles/ai-changing-search-behaviors/