Anyone can make something that looks designed, but that doesn’t mean that design has happened.
An interesting essay by Christopher Butler, on, how even if anyone can build a page with a CMS, or ask AI for a design, most people don’t have the fundamentals for good design: hierarchy, contrast, rhythm, flow, and understanding “what do people want”. Missing strategy and misunderstood fundamentals will hurt design.
chrbutler.com/the-fundamentals

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