Another "I don't like what he says, but I sadly agree" article this week: CTAs hierarchy.
It changed from "what's best for the user" primary action, alternative as secondary, to "what's best for the company" (primary) what's acceptable for users (secondary).
Yup, yup, raging yup.
By
@jimnielsJim Nielsen
https://blog.jim-nielsen.com/2026/cta-hierarchy/
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