Schiller got dinged a little over trying to cover for the fact that Apple's link-out design rules made people use tiny text links rather than buttons, but the court has documents pretty explicitly showing that this was all meant to stifle developers from linking out effectively.

Understanding that developers use visually prominent buttons to attract users to click on a link (as recommended by Apple in other contexts), Apple’s own witness Mr. Fischer testified that he could think of no other reason to require developers to use a plain-link-style “button” other than to stifle competition.38

Mr. Schiller, who sat through both sets of evidentiary hearings, attempted to reverse course on this admission, claiming that Apple required the plain-link-style button so that the external link would look like hyperlinks or other internet links that consumers are used to seeing, along with a link-out icon, which Apple also refers to as a “button”. (Feb. 2025 Tr. 1166:15-1167:14 (Schiller).)39 Yet, Apple prohibits developers from using what their consumers would expect to see as an actual “button.” (May 2024 Tr. 82:18–23 (Fischer); see also Feb. 2025 Tr. 1531:4– 1533:24 (Oliver).) At the end of the day, Apple’s internal documents reflect the underlying motivation to stifle competition by cabining developers’ ability to attract users to alternate payment methods: “How much can we limit what devs do with the text and links?” (CX-1104.2 (notes of June 1, 2023 meeting).)

The Court notes here that while, generally speaking, Mr. Schiller provided some credible testimony, he was in the courtroom to hear everyone testify. Thus, when he testified and attempted to rehabilitate the record, he is less credible and the Court discounts that testimony.
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