We often speak of companies’ support of #OpenSource maintenance as a moral obligation. This is in some sense true, but given their incentive structure, it may not be a useful way to express it. Corporations are fundamentally amoral actors and if we want to modify their behavior we need to treat them as such. But! In a rational profit-maximizing world, large corporations ought to be *super* enthused about paying big gobs of money towards open source, both as risk management *and cost reduction*.