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藍瓶咖啡(Blue Bottle)要被雀巢賣掉了 (現在想想這兩家的文化與精神根本就不太合吧…)

….所謂「第三波咖啡浪潮 (Third Wave Coffee)」,講究的產地履歷、淺烘焙、精緻沖煮,原本是小眾的愛好,卻被資本催熟成一種大眾的想像。

但十年過去了,資金退潮,大家發現地心引力依然存在。
餐飲終究是餐飲。它無法像軟體一樣零邊際成本擴張 (Zero Marginal Cost)。你要開一百家店,就要付一百份房租、請一百組人。當「情懷」無法轉化為漂亮的坪效 (Sales per Square Foot) 時,資本的耐心就耗盡了。

Blue Bottle 的打折出售,象徵著「精品咖啡 VC 化」模式的破產。市場不再為「故事」買單,只為「獲利」買單。那些曾夢想成為下一個星巴克的精品品牌,如今都在面臨同樣的靈魂拷問:你的慢,到底值多少錢?
給創業者的三點啟示

x.com/pirrer/status/1998971983

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【健之堂虎乳芝強肺免疫配方】當年輕人還在嘲笑「霸道總裁」劇情老土時,內地中老年群體卻已深陷其中,甚至成為付費主力。近期一系列以「總裁愛上大媽」為賣點的短劇在網絡爆紅,劇情設定突破想像底線,由「總裁愛上37歲已當嫲嫲的貧困女主」,到「小腦萎縮奶奶獲總裁獨寵」,這類主打中老年女性市場的「瑪麗蘇」劇集,憑藉極致的爽感與情感共鳴,正瘋狂收割銀髮族的錢包。有數據指出,在數百億的短劇市場中,七成收入源自50歲以上觀眾,部分長者更因「誤觸」或情感寄托,短時間內花費數千甚至數萬元人民幣「解鎖」劇情。

這股「黃昏戀」短劇熱潮背後,是龐大的銀髮族消費市場。數據顯示,2024年內地微短劇市場規模達374億元人民幣,其中50歲以上用戶竟貢獻了超過70%的付費收入。不少長者為了追看這些劇情,兩個月內充值超過9000元。製作方分析,這類劇集滿足了長者「渴望被看見」、「被尊重」及「被寵愛」的心理需求。劇中總裁對女主角縫補衣服、做飯等傳統美德大加讚賞,正正填補了長者在現實家庭生活中付出卻未獲重視的情感空缺,成為他們心靈的「代償」。
#霸道總裁

May be an image of one or more people and text that says 'KN 霸道总裁爱上 ?? 小脑狠琐的奶奶 MyTycomLover&MyCcebllrart My Cerebellar Atrophy My Tycoon Lover 短剧发布会 霸道總裁愛上清潔阿姨」 内地獵奇短劇攻陷老年圈 子女驚揭父母花萬元追劇 健之堂 舒 止咳流感流 症 6個月大 緩 狀 就食得! 专物配務'
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@codinghorrorJeff Atwood

Honestly, this.

If need was the only driver, I'd be in a bad way - I can't save everyone even if I had limitless time and resources. It is a bigger problem than I can tackle as an individual and stay healthy. All I can do there is support institutions that try.

But that person in front of me right now that needs a boost? That small goal is in my grasp, and I need to live with myself. I can't always help, but I try to help enough.

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공포의 주둥이 ㅋㅋㅋㅋㅋㅋ —— “이 대통령은 "체납관리단을 대규모로 만들려고 했더니 손이 작아서 그런지 2천명밖에 배치를 안 했다고 하더라. 제가 성남시나 경기도에서 경험해본 바로는 3천∼4천명으로 늘려도 절대 손해가 아니다"라고 말했다.”

RE: https://bsky.app/profile/did:plc:oeors5le2tmvqzojsjxxqwro/post/3m7oygkdcxc2n

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So the country I live in (Austria) happens to be on the United States of MAGA's "needs regime change to kick it out of the European Union" list.

Great. I was really getting tired of all the "good news" lately.

I miss those innocent days when they would just confuse us with Australia or Trump would claim we were living in forests and having explosive trees.

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厚みのある壁とかは耐久値の違いとか諸々取り合いが取れないんでわざと壁の縁を切るためにスリットを設けるんです
壁って帳壁(建築物の荷重を負担しない壁)扱いになるので。

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